Working toward the cure. One ribbon at a time.

A single pink ribbon. It stands as a tribute to breast cancer awareness. But thousands and thousands of pink ribbons spread throughout a downtown? That’s more than a reminder. That’s a show of strength and a display of the hope we have to end this disease.

You can help.
For a small donation, you can add a ribbon to our display. More important, you can add vital research money in the fight against breast cancer. Each year, the Vera Bradley Foundation for Breast Cancer Turns the Town Pink with a flurry of pink ribbons. Each ribbon represents an individual touched by breast cancer – those who are fighting, those we’ve lost, and the family and friends who honor them … or simply someone who wants to join us in the fight.

Please help us Turn the Town Pink
with a donation.

For as little as $5, a ribbon with your honoree’s name will be added to the display, making a lasting difference in our fight against this devastating disease.
Make An Online Donation
You can also support the Foundation by becoming a volunteer.

Each spring, thousands of pink ribbons adorn downtown Fort Wayne
Watch as hope takes root.
Join us on May 9, 2008 to see the ribbons go up in downtown Fort Wayne.